2014 has kick-started and we have all punched in our new years resolution to be better person - whether it's to shed off those extra pounds, read more, change-up your wardrobe, appreciate your lover or connect with a spirituality. We like everything else in this world are forced to change and adapt in order to remain in the pack and survive in the wild.
So the first brand makeover for this year is You. What are you re-inventing about yourself? It's all very exciting and appealing and my advise - "don't get it wrong". Many product developments only need tweaking and not a complete revamp. So choose wisely on your personal makeover goals. Increase your market-share (friends and people in your corner) by adding value. This could mean different things to different people but if done correctly the result is the power of influence. In respect to consumer brands - it is the power to influence a sale.
So a toast to a better you. I will hopefully meet some of your brands in the market this year, until then - don't sell yourself short.
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