So online I clicked for meal specials (cause with the recent VAT increase, who doesn’t love a good deal) and plus I thought I saw a billboard on the way to work that may have been a special. I couldnt find the special so decided to have my usual - mouthwatering Cajun burger meal (yum yum, getting hungry already). There was no price, just the nutritional component of the meal. I must have missed it, so I searched on other tabs and nothing.
In frustration I went to the KFC site but my cravings pulled me back to McDonalds and there at the bottom was an ‘add to cart’ which after ‘adding’, my meal the price was provided.
I wasn’t on the McDonalds site to make an online order. I just wanted to see if I could get what I wanted/craved at the right price.
There are obviously reasons why the nutritional meal component is an important factor for McD, it’s something they have been doing for years now and maybe that needs its own special tab on the site?
The more transparent a website the better. If you selling food - show me the promotional offers with the price in bold font. So McDonald's - some customer frustrations are stronger than their cravings. Let’s finesse our online customer journey.
